FaZe Clan enthusiasts will soon be able to get their hands on a new sandwich dubbed the Rugfather.
Indeed, as announced Tuesday, the gaming-rooted lifestyle platform is unveiling the new FaZe Subs experience via DoorDash, marking the first major project to be rolled out as part of the two brands’ previously confirmed collaborative relationship.
The FaZe Subs menu—which is the result of FaZe Clan members having worked diligently with Chef Eric Greenspan to compile a fan-pleasing assortment of sandwiches—will initially launch in select cities in 23 states on July 26. Meanwhile, those not included in the initial launch can take comfort in knowing there are plans for further expansion of the experience to include more cities in the U.S. and Canada later in 2022.
Highlights from the FaZe Subs menu include the #EZAF (which boasts ham, cheddar, honey, mustard, and Fritos), the Overkill (comprised of turkey, ham, bacon, provolone, pepperoncini, FaZe Sauce, and Ruffles), the Hot Drop (stacked with grilled chicken, provolone, buffalo sauce, and Flamin’ Hot Cheetos), and the aforementioned Rugfather.
In comments to Complex, FaZe Rug pointed to memories of “childhood snacks” as being a key source of inspiration for the Rugfather’s build.
“You see people putting fries in burgers, Doritos in sandwiches, and now you have a little Funyon in the sandy, so here comes The Rugfather,” said Rug, who also noted that the project’s “unique packaging” was carefully designed with gaming in mind.
Fans and VIP guests are set to convene this Saturday for FaZe Rug’s Summer Festival in Los Angeles, where attendees will have the chance to give new sandwiches a taste at the FaZe Clan warehouse space while also sticking around for merch giveaways and more.
See a new partnership-detailing video starring FaZe Rug (and featuring the Rugfather in action) above. And below, get a closer look at what to expect from the larger FaZe Subs menu, which is being brought to fans with help from Virtual Dining Concepts.
Earlier this month, FaZe Clan was announced as having gone public and is now listing on NASDAQ under the ticker name FAZE. The move marked a pivotal one not only for the larger FaZe team, but also for the gaming sector itself, particularly the industry’s hugely influential Gen Z leaders.