is unveiling a new in-car commerce experience at SXSW® 2023 with OnMyWay™
Commerce, in partnership with Stellantis, MrBeast Burger™ and Olo
● Select Chrysler Pacificas will display the in-dash feature, which allows drivers to search for
and order from retailers and restaurants—including popular virtual restaurant brand MrBeast
Burger—directly from the connected car’s dashboard
● SXSW® attendees and media are invited to take a test drive with to experience a live
demonstration of OnMyWay™ shopping at MrBeast Burger and other favorite Austin eateries
AUSTIN, TX (March 14, 2023) — is bringing a first-of-its-kind mobile shopping and
ordering experience to SXSW® 2023 with OnMyWay™ Commerce, an in-car feature that allows
travelers to find and order food, groceries and everyday essentials directly from the dashboard
of connected vehicles. Select Chrysler Pacificas from industry-leading automaker Stellantis will
be on-location at SXSW to showcase the feature, offering attendees a first-hand look at the
future of curated, on-the-go commerce. Popular virtual restaurant brand MrBeast Burger will
also make its debut in the OnMyWay Mobile Retail Marketplace, allowing hungry customers to
seamlessly order and pick up their favorite burgers and menu items, all from the driver’s seat.
As curbside pickup activity sees a resurgence in the wake of COVID’s delivery boom, retailers
and restaurants are facing new opportunities to strengthen their customer relationships through
customized and convenient e-commerce offerings. With MAVI OnMyWay Commerce, these
on-demand pre-purchase and pickup options are now available from the comfort of the car.
OnMyWay connects a vehicle’s dashboard interface directly to the e-commerce platforms of the
retailers in its Marketplace, and uses location services to assess nearby inventories and prep
times, offer purchase recommendations and driving routes, place orders, execute payments and
coordinate timely pickup. Drivers can communicate with OnMyWay through voice commands for
convenient, hands-free shopping, or use the touchscreen for passenger-assisted ordering.
“While connected car dashboards have long enabled hands-free messaging or navigation
assistance, drivers are still left fumbling for their phones and their maps to order a quick coffee
or snack on the road,” said CEO & Founder Cynthia Hollen. “We’re ready to introduce
drivers to a more connected and efficient in-car shopping experience, and there’s no better way
to make our SXSW debut than with the innovative teams at Stellantis and MrBeast Burger.”
The OnMyWay Marketplace features more than 1.2 million retailers, restaurants and quick
service stores, as well as virtual kitchens that have thrived in the post-COVID service market.
MrBeast Burger is operated by Virtual Dining Concepts, which works with popular influencers
and celebrities to develop virtual restaurant brands that connect customers with experiential
dining options while expanding the revenue of independent kitchens. MrBeast Burger’s
integration onto the OnMyWay Marketplace is powered by hospitality SaaS platform Olo.
“While MrBeast Burger has always prioritized a digital-first approach to customer service, the
virtual nature of the restaurant can make it challenging to organically reach new customers,”
said Virtual Dining Concepts™ CEO Stephanie Sollers. “With OnMyWay Commerce, we now
have the perfect digital billboard to market our MrBeast Burger brand to any customer, whether
they’re loyal MrBeast fans or just hungry drivers looking for fast, delicious food on the go.”
“We’re thrilled to partner with Virtual Dining Concepts and in bringing restaurant ordering
to the next new channel,” said Noah Glass, Founder & CEO of Olo. “The future of dining hinges
on guests being able to place on-demand orders with their favorite brands from wherever they
are, and it’s no surprise that Virtual Dining Concepts is one of the brands leading the industry on
this trend.”
SXSW® 2023 attendees and media are invited to join CEO Cynthia Hollen for an
immersive demo of the MAVI OnMyWay Marketplace. Mavi.i will drive participants in an
OnMyWay-equipped vehicle to MrBeast Burger and other local retail and food service locations,
allowing for a hands-on, real-time demonstration of the in-car commerce experience. Those
interested in scheduling a demo ride should email Kristin Musulin at
Attendees can also hear exclusive insights and predictions on the future of e-commerce at the
SXSW session, “A New Era of On-The-Go Commerce” on March 16 at 11:30am CST. The panel
will feature’s Cynthia Hollen alongside Stephanie Sollers, CEO of Virtual Dining
Concepts and Albert Jordan, VP of the HARMAN Ignite Store.
Founded in 2021, is the maker of OnMyWay™ Commerce, the in-car retail marketplace powering
e-commerce in consumers’ favorite connected cars. OnMyWay™ ensures that in-car shopping is efficient,
fast and reliable by orchestrating recommendations, ordering, payment, confirmation and timely curbside
pickup for on-the-go consumers. The platform connects drivers with a curated selection of retailers,
eateries, CPG companies, service providers and others, safely bringing the point of sale to the dashboard
of vehicles in order to support conversion, convenience, new customer acquisition and loyalty for
companies through a single integration.
About VDC:
Virtual Dining Concepts™ empowers kitchens to expand their reach and bring more diverse food, ideas,
and experiences to diners. We do this through providing virtual restaurant brands and technology to
tackle the ever-changing landscape of dining. We’re building brands to aggregate different communities of
hungry patrons around your restaurant. Brands like MrBeast Burger, LankyBox Kitchen, Buddy V’s Cake
Slice, and Pardon My Cheesesteak reach unique audiences that can plug into your restaurant and
provide additional sales. Our brand communities become invaluable revenue sources for your restaurant.
Menus are available for order online through their individual websites, proprietary apps, and most major
third-party delivery services. For more information, please visit
About Olo
Olo (NYSE: OLO) is a leading open SaaS platform for restaurants that enables hospitality at every guest
touchpoint. Millions of orders per day run on Olo’s on-demand commerce engine, providing restaurants a
single source to understand and serve every guest from every channel, whether direct or third-party. With
integrations to over 300 technology partners, Olo customers can build personalized guest experiences in
and outside of their four walls, utilizing one of the largest and most flexible restaurant tech ecosystems on
the market. Over 600 restaurant brands trust Olo to grow their digital sales, do more with less, and make
every guest feel like a regular. Learn more at
Media Contact:
Kristin Musulin